Baking Chez Moi: Behind the Scenes at The Cover Shoot
An early cover trial with the Carrément Chocolate, the fancy version (there’s also a Carrément Chocolate loaf cake in the book).
First, there’s the big build-up. Before we go into the studio to shoot the cover, there are endless meetings chez the publisher. Meetings with people from design, of course, but also from sales and marketing and publicity and editorial. The day we walk into the studio, we know that there are a few options for the cover, but we also feel that there’s a front-runner. But then, there could be surprises …
At the point at which the cover gets shot, the book has been written, some of the recipes have already been shot, but none of the interior pages have been designed and the cover typography and layout are nothing more than a sketch. It goes up on the computer as a placeholder and then, as the trial shots are taken, they’re fitted into the layout.
As you can see, the layout changed. The typography changed. And the aspect of the shot changed.
In the end, I think we got a great cover. And guess what? We got the cover that was the front-runner all along. You’re not surprised, right?
PS: Remember – if you want a Baking Chez Moi kitchen towel, you can still get one when you pre-order the book. AND, if you’re in one of the cities I’ll be visiting on my book tour, I hope you’ll come out. I’d love to meet you!